fbpx
Back to overview

Unlocking Campaign Ads

How can we use the tools of visual rhetoric to advocate for a social-political outcome?

A person holding an

Creative Artifact

Students create a campaign (video, Instagram slides, or other medium) that employs strategic rhetoric to advocate for an issue of your choosing. Materials should be directed towards a specific audience and employ a host of rhetorical strategies that touch upon ethos, logos and pathos, in order to compel the audience.

Written Commentary

Students analyze the rhetoric employed in their creative artifact OR the rhetoric a classmate employed in theirs, being sure to explain how the choices made were meant to appeal to a specific audience.

Exhibition

Students showcase their campaign via social media and/or in person. After engaging with the campaign, viewers are asked to complete a brief survey about your campaign’s efficacy and impact.

Implementation Notes

Credit Eligibility:

  • ELA

  • A person with a halo of humanities subjects around their head

    Humanities

Prerequisites Needed:

Cursory knowledge of the basics of political campaign structures in the US.

Modular Suggestions

A unit within a Media Literacy, Media and Politics, Government or US History course

TLE-Based Semester/Full-Year Course Suggestions

Government & Citizenship:
Fake News,
Unlocking Campaign Ads,
Students and the Law

Rhetoric-Based TLE Course:
Fake News,
Unlocking Campaign Ads

Standards Addressed

Reading for Information:

  • RI.9-10.1: Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
  • RI.9-10.6: Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.

Writing:

  • W.9-10.1: Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
  • W.9-10.4: Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. 
  • W.9-10.5: Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
  • W.9-10.6: Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.

Speaking and Listening:

  • SL.9-10.4: Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
  • SL.9-10.5: Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
play facebook-official twitter email download