Students create a campaign (video, Instagram slides, or other medium) that employs strategic rhetoric to advocate for an issue of your choosing. Materials should be directed towards a specific audience and employ a host of rhetorical strategies that touch upon ethos, logos and pathos, in order to compel the audience.
Students showcase their campaign via social media and/or in person. After engaging with the campaign, viewers are asked to complete a brief survey about your campaign’s efficacy and impact.
ELA
Humanities
Cursory knowledge of the basics of political campaign structures in the US.
A unit within a Media Literacy, Media and Politics, Government or US History course
Government & Citizenship:
Fake News,
Unlocking Campaign Ads,
Students and the Law
Rhetoric-Based TLE Course:
Fake News,
Unlocking Campaign Ads
Written Commentary
Students analyze the rhetoric employed in their creative artifact OR the rhetoric a classmate employed in theirs, being sure to explain how the choices made were meant to appeal to a specific audience.